Michael Schrenk 
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Competitive Intelligence
Competitive Intelligence is:
  • A legitimate area of study,
  • Taught in top Business Schools, and
  • The responsibility of all organizations.
  • My approach to competitive intelligence is slightly different than others. Most people approach CI as though it were a Marketing activity. While this is a valid approach, but I believe it disregards a lot of available intelligence. My approach, comes from a greyhat or blackhat hacker mentality, as that methodology facilitates more effective intelligence campaigns.
    My approach to competitive Intelligence takes advantage of poorly implemented Organizational Privacy.

    There are the characteristics of my Competitive Intelligence campaigns:

  • Remote access and central control
  • My harvesting activities are conducted through a time-proven platform that consists of many Harvesters that are controlled by a central server. The advantages to this system are many, including, distributed contact with the subject(s), single-point control of the harvesters (for scheduling, task queuing, and software updates), and a single place to gather and report on findings.
  • Stealthy behavior
  • There are many reasons why you want your intelligence campaigns to remain anonymous and stealthy. I can help explain why this is important and how to key your intelligence campaigns secret.
  • Automation
  • Automation is key to successful online competitive intelligence projects, because through automation, your competitive intelligence campaign:
  • Becomes cheaper
  • Facilitates periodic capture, and trend analysis
  • Actionable results
  • The results of your Competitive Intelligence campaigns should have the potential of changing what your organization is doing. Often, these changes can be impoemented automatically. Before you enter an Intelligence campaign, of any type, you should ask yourself how it may change your organization. If you can't answer that question, you probably shouldn't conduct that campaign.
  •  Competitive
    You have a responsibility to know as much as possible about your competition and markets.
    How much information are you giving your competition? Do you have Organizational Privacy policies?
     Training &
    Well informed employees are your only true path to Organizational Privacy.
    Many online processes can be automated for efficiency and cost savings.
    Copyright Michael Schrenk 2024, all rights reserved.
    DEF CON 23: Applied Intelligence: Using information that's not there
    DEF CON 22: You're leaking trade secrets
    DEF CON 21: How my BotNet purchased Millions of Dollars in Cars...
    DEF CON 17: Screen Scraper Tricks: Difficult Cases
    DEF CON 15: The Fabulous Executable Image Exploit
    DEF CON 11: Online Corporate Intelligence
    DEF CON 10: An Introduction to Writing Webbots and Spiders
    DEF CON 5: Computer World: Fear and hacking in Las Vegas
      Organizational Privacy
    Keynote: Secure Computing Forum, Dublin Ireland
    Data Jounralism
    Web Development
    Bot Detector