Competitive Intelligence is:
A legitimate area of study,
Taught in top Business Schools, and
The responsibility of all organizations.
My approach to competitive intelligence is slightly different than others. Most people approach CI
as though it were a Marketing activity. While this is a valid approach, but I believe it disregards
a lot of available intelligence. My approach, comes from a greyhat or blackhat hacker mentality
as that methodology facilitates more effective intelligence campaigns.
There are the characteristics of my Competitive Intelligence campaigns:
Remote access and central control
My harvesting activities are conducted through a time-proven platform that consists of many
Harvesters that are controlled by a central server. The advantages to this system are
many, including, distributed contact with the subject(s), single-point control of the harvesters
(for scheduling, task queuing, and software updates), and a single place to gather and report on
There are many reasons why you want your intelligence campaigns to remain anonymous
and stealthy. I can help explain why this is important and how to key your intelligence
Automation is key to successful online competitive intelligence projects, because
through automation, your competitive intelligence campaign:
Facilitates periodic capture, and trend analysis
The results of your Competitive Intelligence campaigns should have the potential of changing
what your organization is doing. Often, these changes can be impoemented automatically. Before you
enter an Intelligence campaign, of any type, you should ask yourself how it may change your
organization. If you can't answer that question, you probably shouldn't conduct that campaign.